Established in 2003, Viva Fresh started with its Initial Headquarters and first store in the city of Ferizaj, Kosovo. Viva Fresh operates as a retail chain and offers more than 80,000 products from different categories such as food and beverage, home and decoration, garden and working tools, fashion, cosmetic and hygiene, etc. Private Label products are an additional line of products that are fully designed, branded and fully developed by Viva Fresh. Private label products are manufactured solely for Viva Fresh, meeting all European standards. Through tailor made strategies, investments and a professional team Viva Fresh store is becoming the business that gives everything a customer needs in one place and a business that is committed to fulfill customers’ demands. Today Viva Fresh is one of the largest and most valued Retail Chain in Kosovo operating with 66 point of sales in 23 cities of Kosovo and with a total space of more than 100.000 m2, measured in net.